SEO Audit
An SEO audit is a comprehensive evaluation of a website’s search engine optimization (SEO) performance and factors affecting its visibility in search engine results. The purpose of an SEO audit is to identify strengths, weaknesses, and areas of improvement to enhance the website’s overall search engine rankings and organic traffic.
On-Page SEO
This involves evaluating the optimization of individual pages on the website. Key elements examined include title tags, meta descriptions, heading tags (H1, H2, etc.), URL structure, keyword usage, and content quality..
Technical SEO
This aspect focuses on the technical elements of the website that impact its search engine performance. It includes checking for proper site indexing, crawlability, XML sitemaps, canonical tags, robots.txt files, and website speed and performance.
Site Architecture
The website's structure and navigation are assessed to ensure that it is user-friendly and search engine-friendly. A well-organized site structure makes it easier for search engines to crawl and understand the content.
Mobile Responsiveness
With the increasing number of mobile users, it's crucial for websites to be mobile-friendly. The audit verifies that the website is responsive and displays correctly on various devices
Backlink Profile
The quality and quantity of backlinks pointing to the website are analyzed to determine if they are from authoritative and relevant sources. A healthy backlink profile is crucial for SEO success.
Keyword Analysis
The audit involves reviewing the website's keyword strategy to ensure that relevant and valuable keywords are targeted. It also identifies opportunities to optimize content around high-potential keywords.
